Toyota Innova Crysta, New Fortuner prices to go up soon
Toyota Kirloskar Motor on Monday announced that it will increase prices of Toyota’s newly launched SUV the Fortuner and the MPV the Innova Crysta in India by up to 3 per cent from next month in order to partially offset the impact of rising input costs.
“There has been an increase in pricing of raw material commodities like steel, aluminium, copper and rubber over a period of the last six months and this puts a lot of pressure on us as all this has been leading to a higher input cost on our end” said N. Raja, director & sr. vice president, Marketing and Sales, Toyota Kirloskar Motor.
Raja said the company undertakes a periodic review of the prices of its products on the basis of the above-mentioned factors to take necessary actions.
“We have been absorbing all the additional costs till now, thereby protecting our customers from the price increase. However, owing to continued pressure of high costs and foreign exchange rates remaining at high levels of above Rs 68 against USD, we have been pressured to increase the cost of our products,” he said.
TKM currently sells a range of vehicles from hatchback Liva with starting price of Rs 5.39 lakh to premium SUV Land Cruiser 200 tagged at Rs 1.34 crore (ex-showroom Delhi).